My Story
After more than a decade in the agency world, it was time for something different. I wanted new challenges, more personal growth, and the freedom to take on work that keeps me inspired and engaged.
Agency life gave me the foundation for success. I honed my skills in strategic problem solving, hands-on leadership, and team development, and gained exposure to dozens of clients and brands across diverse industries.
Now, through my own digital marketing consultancy, I’ve been able to work more closely with clients, bring real creativity and energy to the table, and be fully invested in their success.
It's incredibly motivating to be a true partner and an integral part of every team. That means always showing up, caring deeply, and treating every win like it’s my own.
Effective marketing isn’t about ticking boxes or playing it safe. It’s about solving the right problems with speed, creativity, and purpose. I believe strategy starts with understanding people, what drives them, and what makes them act.
I don’t use templatized strategy or one-size-fits-all solutions. I bring a clear point of view and the ability to move fast while still getting it right. I’ll tell you what’s working, what’s not, and what we should try next, even if it’s not what you expected.
This isn’t about vanity metrics or surface-level wins. It’s about building smart, honest, high-impact marketing that truly helps your business grow.
There’s something exhilarating about working with people who are building something from the ground up. It takes determination and guts to take that risk and keep showing up every day. I’ve always admired that courage and I am naturally drawn to supporting the vision, energy, and relentless drive of founders and small business owners.
I also enjoy the challenge of the unknown and the thrill of figuring it out in real time. Startups and small businesses need someone who’s flexible, autonomous, and all-in from day one.
I bring unflappable focus, the ability to pivot at a moment's notice, and a nothing-is-impossible mindset. Early-stage and small teams move fast, juggle problems without flinching, and wear a dozen hats. That’s exactly where I thrive.
Why Startups and Small Businesses
Ideas That Guide My Work
”Working with Andy was a game-changer for our digital marketing efforts. He combines executive-level strategic expertise with hands-on execution, often making critical adjustments that had a significant impact on our results.
He became an extension of our team, aligning with our goals and investing personally in our success. His dedication, expertise, and collaborative approach made him an invaluable partner in our growth.
I highly recommend Andy to anyone seeking a strategic, results-driven marketing expert with a personal touch"
- Joey Kaiser, Head of Marketing
”I brought Andy in as a subject matter expert when I was working with a start-up in the women’s healthcare space. Andy immediately jumped in to audit the previous lower funnel strategy and identified ways we could make the budget more efficient.
He helped us navigate the complexities that advertisers in the category face and was persistent in his problem solving.
His recommendations were thoughtful and in no time he become an invaluable member of our team."
- Becky Heller, VP Client Strategy
"I had the privilege to work with Andy while at Horizon Media on a few pieces of business and in every instance he delivered immediate value for both our agency team and client.
He is a true professional with expertise across all aspects of Digital Media. His leadership style was one of accountability and collaboration which made him a pleasure to work with.
Andy is in the unique position where he can provide the best of both worlds - best-in-class agency experience & thought leadership with the the personal touch, catered service, agility and adaptability of a consultant."
- Kevin Howard, SVP Customer Experience
Here’s what a few people I've worked alongside have shared from our time together.
