Drive Qualified Buyers with Ecommerce Ads
What are Product & Shopping Ads?
Ecommerce ads (including Shopping Ads, also known as PLAs or Product Listing Ads) put your products directly in front of people who are ready to buy. These powerful visual ads display real product images, prices, and reviews across Google, Amazon, and social platforms like Meta. They act like a digital storefront that connects shoppers to exactly what they’re looking for. When combined with a well-structured product feed and smart bidding, these campaigns become reliable drivers of sales and revenue growth.
How Shopping Ads Work for You
Show your products upfront — shoppers see the image, price, and reviews before clicking, so you attract more qualified buyers
Reach people ready to purchase — shopping clicks often come from customers comparing options when closer to checkout
Spend smarter, scale faster — clear product-level data helps you back your best performers and cut what isn’t driving profit
Ecommerce Advertising Services
The product feed is the backbone of all ecommerce ads. A clean, central source of truth with accurate images, prices, and details ensures products are eligible and ready to sell across platforms like Google, Meta, and Amazon.
Product Catalog Management
Platform & Catalog Compliance
Every platform has its own policies and requirements. Feeds are set up correctly and errors are resolved quickly, ensuring products remain compliant and campaigns run smoothly without disruption.
Platform tools such as custom labels on Google or product sets on Meta highlight best sellers, seasonal items, or high-margin products. This enables smarter bidding and keeps attention on what drives results.
Strategic Grouping & Prioritization
Campaign Structure & Segmentation
Products are organized into logical groups such as categories, brands, or price ranges so ads align with how people actually shop. A clear setup improves relevance, simplifies reporting, and keeps budgets focused where they matter most.
The right bidding approach is chosen based on goals, from manual controls to automated strategies like Target ROAS. Budgets are focused on products and campaigns that deliver the greatest value.
Bidding & Budget Strategy
Retargeting & Customer Journey
Most shoppers don’t buy on the first click. Dynamic ads and retargeting keep products visible, remind people of what they viewed, and guide them back when they’re ready to purchase.
Every click should lead to a product page that matches the ad and makes buying simple. Clear information, easy navigation, and a smooth checkout give customers confidence and boost conversions.
Landing Page Experience
Omnichannel Strategy
Modern shoppers move across search, social, and other online marketplaces. Campaigns are connected across platforms so the brand feels consistent everywhere, while spend stays efficient and avoids overlap.
Start Driving Sales and Visibility with Product & Shopping Ads
Let’s optimize your product feeds, align campaigns with how people shop, and turn qualified clicks into customers.
