Paid Social Media: Engage Your Audience
What is Paid Social?
Social Media Advertising means paying to place your message directly inside platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest, or YouTube. Your social ads appear as sponsored posts in feeds, stories, and videos, woven into the same content your audience is already consuming. It’s how you appear naturally in the feed, spark awareness, and move people toward action.
How Paid Social Works for You
Be present for your audience — reach them naturally in their feed instead of waiting for them to come find you
Spark attention, build momentum — attract new audiences, keep them interested, and turn curiosity into customers
Invest your budget with purpose — start lean, focus on what works, and trim what’s not performing
Paid Social Services
Choose the right platform based on your business needs. Facebook for reach, LinkedIn for B2B, and YouTube for storytelling. Each platform plays a different role depending on your audience and goals.
Platform Selection
Audience Targeting
Define who you reach and why. Use demographics, interests, and lookalikes to focus spend on people most likely to engage or take action, and segment audiences so messaging stays relevant at every stage.
Pair strong visuals with clear, concise copy, hooks, and calls-to-action that grab attention. Formats like carousel, video, and collections are matched to where someone is in their journey—quick hits for awareness or deeper messaging for those closer to converting.
Creative Strategy & Ad Copy
Campaign Structure & Budgeting
Organize campaigns by objective: awareness, engagement, conversion. Set budgets that prioritize spend toward what’s working. A clear structure makes results easier to read and optimize.
Building a clear funnel is key to success on social. Retargeting brings back people who clicked, watched, or interacted but didn’t buy, re-engaging them along the way.
Retargeting & Customer Journey
Tracking & Conversions
Pixels and tags like Meta Pixel and LinkedIn Insight Tag connect user actions to ads. Proper setup fuels optimization, enables retargeting, and shows you precisely which campaigns drive business results.
Social is only part of your audience’s journey, and tactics like YouTube and Google Performance Max often reach the same people. I manage overlap and messaging across channels so your social strategy feels connected and efficient.
Cross-Channel Coordination
Testing & Optimization
Rotate creatives, test different formats, adjust copy and audiences. Frequent iteration keeps ads fresh, prevents fatigue, and consistently improves performance.
Start Building Awareness and Connections with Social Ads
Let’s identify the right platforms for your goals, engage your audience effectively, and turn attention into growth.
